#HYPER CASUAL GAMES FOR FREE#
#HYPER CASUAL GAMES HOW TO#
#HYPER CASUAL GAMES FREE#

Rewarded Surveys can be a great alternative for game publishers since users enjoy interactive formats to earn free coins and they offer a high eCPM rate (up to $200 for the US market). For example, in a hypothetical scenario, in the Flappy Bird Game, the users can remove ads & earn extra skins for the game by either watching a video or answering a short Pollfish Rewarded survey. They can be used in a free coins section and provide a way for the player, to unlock certain features in the game. Banners pay the publisher, usually on a CPM basis (cost per mile).Īnother popular monetization strategy for casual games are Rewarded Surveys, which are usually placed as an alternative to Rewarded Videos in several hyper-casual games. a banner appears, on the top of the screen once the user successfully completes a level of the game.This way, the experience is not harmed and the banner can be shown in a readable way, leading in a win-win situation both for the publisher & the player.

Banners should be used in a way that does not distract the user experience in a game.įor example, in the Animal Stack Jump game. This is considered the most rewarding ad format for the publishers, since it increases the session length, it is not intrusive for the users and it can impact retention positively.īanners are ads, which usually appear on the top or the bottom side of the screen and can be easily integrated within a game, offering a much lower payout, compared to Rewarded Videos. For example in the Paper.io game by Voodoo the user can watch a 30-seconds video in order to receive an extra life & continue playing the game. In a Rewarded Video, the players watch a 30-sec or 60-sec ad in order to get something back. Game publishers need to select an advertising format that fits with the design of their game and can maximize the game’s revenue.īelow we discuss in brief the most popular ad formats for hyper-casual games: Therefore, their revenue mainly relies on ads.

#HYPER CASUAL GAMES FOR FREE#

The majority of hyper-casual games are offered to the users for free since they have a simplified design and do not have a complicated economy system.

Mass market themes like food, sports & cars.

Hyper-casual games are mainly characterized by the following characteristics:

#HYPER CASUAL GAMES HOW TO#

Literally “tap to play.”įrom their definition, it is understood that hyper-casual games are lightweight games, which have a simple design & structure and the user can easily understand how to play them. Some known hyper-casual games are: Angry Birds, Temple Run & Candy Crush.Īs the name suggests, hyper-casual games are lightweight games with simple mechanics that offer instant gameplay. We can say with confidence that this category will remain as No1 preference in mobile gamers’ preference. Ten years later, hyper-casual games are still dominating the top charts. Since the initial launch of the App Store back in 2010, there was a resilient preference in the casual, mid-core & hard-core game categories from mobile gamers.

Hyper casual games